F.Y.I.

Outdoor industry reports net revenue of $63.4m for May

June 1, 2016 10:17

The Outdoor Media Association has published new numbers for the month of May.

The announcement:

The Out-of-Home (OOH) industry today reported a net revenue of $63.4 million for the month of May, an increase of 19.6% from the same month last year, which posted a net revenue of $53.0 million.*

Year-to-date revenue has increased by 17.8%, tracking at $295.0 million, up from $250.5 million* for the same time last year. Digital Out-of-Home revenue makes up 36.8% of total revenue year to date, up from 22.5% for the same period last year. The OOH industry finished 2015 on a record high of $677.8 million, up from $579.3 million in 2014.
Category figures May 2016:

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Topics