Outdoor makes an impact (beware of the drop)

It’s not every morning you start the day by handing over your mobile phone, taking off your watch, strapping on a hard hat and striding out into the wind on a narrow gantry above a terrifying drop.

So it made something of a change to be on top of Glebe Island Silos in Sydney in the name of outdoor advertising.  

The site is the one that owner Eye would like to lay claim to as the most high impact in Australia.

Thanks to yesterday’s launch of MOVE, they’ve got some data to back it up.