Outdoor Media Association reports 39.4% drop in 2020 revenues

January 20, 2021 9:51

The Outdoor Media Association (OMA) has reported that the Out of Home (OOH) industry saw a decrease of 39.4 % on net media revenue for 2020, down from $935.5 million in 2019 to $566.5 million in 2020, taking into account a change in membership reporting between the two periods.

Forth quarter 2020 saw a decrease of 32.9% on net media revenue year-on-year, totalling $181 million, down from $269.9 million for the same period in 2019.

Digital OOH (DOOH) revenue accounts for 56.1% of total net media revenue year-to-date, an increase over the recorded 55.8% for the same period last year.

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Olivia Kruimel

Olivia Kruimel was the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.