Outdoor Media Association welcomes two new members

The Outdoor Media Association (OMA) welcomes two new members ADLED and Tonic Health Media taking the total membership of the peak industry body to 32.

“Our two new members showcase the diversity of our industry and the OMA’s ability to serve the interests of a variety of Outdoor companies; from our traditional printers, installers and media owners, to more technologically driven digital screen suppliers and entrepreneurial digital opportunity developers. It is an exciting time for Outdoor and the industry is embracing technology and innovation wholeheartedly. The OMA’s work across the core functions of policy and regulation, government relations, media relations, marketing, audience measurement and member services, has proven pivotal for industry growth,” said Charmaine Moldrich, CEO of the OMA.

The new members come from different sides of the digital spectrum: ADLED specialises in providing superior LED screens to the Out-of-Home (OOH) industry, as well as delivering fabricated structures with quality aesthetics. Christopher White, Director of ADLED said “We are excited to be part of the OMA membership and believe this relationship with the industry body is a building block to growing our business. Our aim is to support the businesses of our existing clients and be part of the industry’s discussions around digital and innovation.”