Outdoor media revenue falls 11.8% but sees end-of-year bounce back

Tim Burrowes

February 5, 2010 10:19

Outdoor media companies saw revenue fall by 11.8 per cent to $399m in 2009, but the sector managed to bounce back in the fourth quarter, rounding off a tough trading year.

Net media revenue reached $125.9m in the last three months to the end of December, a slight rise from the $124m it recorded in the corresponding 2008 period, according to industry body the Outdoor Media Association.

The rise was in stark contrast to the 22.9 per cent fall the outdoor sector suffered during the third quarter of last year.

Overall, it ended the year with an 11.8 per cent fall compared to 2008.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.