F.Y.I.

Outdoor momentum continues in April

May 1, 2015 10:24

The OOH industry has reported a net revenue of $48.8m for April, an increase on 19.5 per cent from the same month last year.

The announcement:

The Out-of-Home (OOH) industry today reported net revenue of $48.8 million for the month of April, an increase of 19.5% from the same month last year, which posted a net revenue of $40.8 million.*

Year-to-date revenue has increased by 21.0%, tracking at $196.7 million, up from $162.5 million* for the same time last year. The OOH industry finished 2014 on a record high of $602 million, a 10% increase from 2013.

Category figures April 2015:

Roadside Billboards (over and under 25 square metres) $17.5 million

Roadside Other (street furniture, taxis, bus/tram externals, small format)

Transport (including airports) $8.2 million

Retail $8.1 million

* The figures have been adjusted for 2014 revenue to reflect changes within categories, allowing direct comparisons in revenue year-on-year.

Source: OMA media release

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