Outdoor reduces the number of ads banned
The Outdoor Media Association has announced a decrease in the number of upheld complaints against outdoor advertising.
The announcement:
The Outdoor Media Association (OMA) today completed content training with its members in Sydney, Melbourne, Brisbane, Perth and Adelaide.
The industry introduced this content training in 2011 as part of a series of changes to ensure checks and balances were put in place as part of its on-going commitment to ensuring that advertising reflects community attitudes. Its main aim was to reduce the number of complaints upheld in outdoor advertising.
This is good news, although we do our own inhouse guidelines and vet all of our billboards.