Outdoor revenues rise as DOOH takes on more spend

July 6, 2021 9:29

The Australian Out-of-Home (OOH) industry has seen an increase of 125% in net media revenue for the second quarter of 2021, compared to the same time last year, according to a new report from the Outdoor Media Association (OMA).

The second quarter of 2021 saw revenue hit $203.3 million, up from $90.3 million for the same period in 2020 (which has been updated due to new membership). Digital OOH (DOOH) revenue has surged in 2021, up 57.9% on last year to account for 61% of total net media revenue.

“Out-of-home advertising felt the full brunt of the pandemic at the height of lockdowns in Q2 2020, which explains the explosive increase of 125% year-on-year,” said Charmaine Moldrich, OMA CEO. “A better indication of our recovery is that we are only down by 17% on pre-pandemic revenue from Q2 2019. Each month this year has been better than the previous month.”

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Olivia Kruimel

Olivia Kruimel was the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.