Outpost: Almost all our major advertising and media dynamics now begin offshore

Welcome to a midweek update from Unmade. Today: In an accelerating trend, every big dynamic affecting the local advertising ecosystem now its roots in the northern hemisphere. And the Unmade Index delivers a big rally.

Have you considered becoming a paying member of Unmade to get the full picture? Only our paying members receive our members-only Tuesday analysis; get access to our archive where all our content is paywalled after two months; get their own copy of Media Unmade; and receive discounts on all our events. Become a member today!

Forget the local players: Google, Amazon, Disney et al are now the dominant players in Australian media

It was easy to see it coming; it’s been in the post for the last couple of decades. But we’ve now reached the moment when most of the consequential decisions for Australia’s media and marketing landscape are being taken overseas, and mostly in the US.