Agency invites clients to outsource CMO role as it widens embedded team model
Communications agency The Conscience Organisation has launched a new model in which small and medium sized brands can outsource their chief marketing officer function to the agency.
Training startup Skilled Up Education is the first to sign up for the service, with The Conscience Organisation’s CEO Clive Burcham assuming CMO responsibilities with a brief to deliver a full rebrand. It follows previous steps by the agency which has seen it embed its staff within brand teams at Nestlé and Macquarie University.
Burcham, left, will assume CMO responsibilities for Jake Williams’ Skilled Up
Skilled Up Education is a training provider led by entrepreneur Jake Williams who was previously behind the ‘Spot Jobs’ job board.
thats hysterical
Good luck Clive Burcham and TCO! Great partners when I brought them in and Nestle, and great job for Macquarie Uni. Pleased to see their expansion.
MSPs have been doing this in the IT outsourcing space for ages, with a “virtual CIO” product.
It goes about as you’d expect, i.e. hilariously and badly.
Ha ha ha
And what in high heaven makes you think you are equipped to run the marketing direction of large organisations? Good lord
it’s a neat idea, but is it more about titles. I’d be concerned as a client that the chap who runs TCO also acts as CMO for another organisation. What percentage of his time is on TCO and what percentage is on CMO?
The other stuff seems nice…but the CMO part seems a bit w*nky…