Over 50s dating app Lumen launches Australian ad starring neon-clad dancers

Lumen, a dating app for people over the age of 50, has launched its first TVC in Australia.

The ad stars over 50s dance troupe, Silver Classix, performing a dance in LED suits and masks. When the lights are brought up at the end, the faces and ages of the dancers are revealed.

Charly Lester, co-founder and CMO of Lumen, said in a statement that the Silver Classix crew were selected because they embody Lumen’s mission to shine a light on the ‘invisible generation’.