‘Show us your scars’: Ugly debuts with a skating and surfing fail compilation for Ozmosis
Creative agency Ugly has released its first work since launching in April for surf and skate brand Ozmosis, compiling a mixture of surfing and skating fails with the tag line, “Show us your scars.”
I think these guys need to look at where sports marketing has been and where it’s going. Under Armour is a great example. Montage’s of sporting fails off the internet is not brave – just an over used, stereotypical insight. What a planning and strategy epic fail. And a client paid for this is – #epicfail. This comment right here had me in stitches though ‘we had to be real. Really real.’
All good stuff – shows accidents happen and perhaps some can learn lessons just from watching. . I hope no-one was seriously hurt or took a deliberate fall just to get some footage for this.
I’m too old to skateboard now but I do have some scars from long ago.