OzTAM appoints Padraig O’Donovan for new role as digital strategy director

TV audience monitoring company OzTAM has appointed Padraig O’Donovan from Network Ten to the newly-created role of digital strategy director.

O’Donovan will be responsible for developing and managing the company’s audience measurement diversification program as OzTAM moves towards reporting viewing of TV on other screens such as tablet and mobile.

“Padraig is highly regarded for his technical expertise and deep understanding of emerging trends in viewing television content on new screens, from the perspective of viewers, advertisers and broadcasters alike,” said Doug Peiffer CEO of Oztam. 

“His experience with multiple stakeholders, technologies and platforms will significantly bolster our team as we progress OzTAM’s audience measurement diversification program.”