Oztam launches new streaming video panel

Hal Crawford

April 8, 2025 10:46

Oztam has announced a new streaming video panel that approximates the old ratings boxes for linear TV and finally corrals streamers such as Netflix into a head-to-head ratings system with broadcasters.

The Streamscape system monitors internet usage at the home router level, meaning that all digital video traffic is picked up regardless of the original source.

Oztam’s Karen Halligan

Speaking at the Future of TV Advertising event in Sydney, Oztam CEO Karen Halligan said 4600 streaming meters had already been installed and they would have 5000 installations “imminently”.

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Hal Crawford

Crawford has worked across news media over a 30-year career, including running Ninemsn editorial in Sydney (editor-in-chief and publisher) and the TV3 newsroom in Auckland (chief news officer).

Topics

daily ratings Karen Halligan OzTam OzTAM data streaming

1 COMMENTS

Independent 8 Apr 25

Oztam can keep doing what it does, the “box” approach is still flawed. Educated guess on the 65% of connected TV viewers are watching FTA is 95% of the were over 65

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