OzTAM to introduce new demographic to TV ratings

TV measurement service OzTAM is set to introduce a new ‘Total Grocery Shoppers’ demographic to its TV ratings database next year.

The new variable aims to recognise the changing shopping patterns of Australians and will be added to the pre-existing ‘Main Grocery Buyer’ demographic.

Doug Peiffer, OzTAM CEO, said: “OzTAM data subscribers can use both (sets) for a more comprehensive picture of who shops and influences purchasing decisions in Australian homes.”