OzTam ratings 2022: Seven retains total audience crown, while Nine keeps key demos
After a close TV ratings year, Mumbrella’s Emma Shepherd sits down with the TV execs to discuss what it really means to take the ratings crown, the continuation of the measurement debate, and how each network’s advertising bookings are tracking for 2023.
Seven has retained the title of Australia’s #1 television network and achieved the strongest free-to-air commercial audience share growth of any network this year, after being edged out by Nine in 2019 and 2020.
According to OzTam data, Seven finished the 2022 ratings year with a 39.1% share of the linear TV commercial total people audience, ahead of Nine at 38.6%, and Ten at 22.2%. The ratings year excludes the Easter holidays but did, however, include the Australian Open.