Pacific Brands sticks with Mediacom

Media agency Mediacom has retained Pacific Brands after a pitch which has resulted in a total of ten agencies being placed on its roster across all marketing disciplines.  

The announcement:

Pacific Brands today announced that the review of its creative and media agencies has been completed and a panel of agencies has been selected.

MediaCom will be retained as Pacific Brands’ lead media planning and buying agency, with Naked retained for special projects.