Pacific Magazines launches ‘Fitfluencer’ Network
Pacific Magazines’ fitness titles Women’s Health and Men’s Health are aiming to tap into the continued shift of marketing dollars towards social media influencers with the launch of its Fitfluencer Network.
Those signed up include Australian health, fitness, wellness and style influencers.
Women’s Health’s network members include Steph Claire Smith, Laura Henshaw, Leah Itsines, Jessica Sepel, Katie Williams, Sarah Stevenson and Katie Brennan, while Men’s Health’s founding members include Tim Robards, Andrew Papadopoulos, Luke Hines and Jeff Lack.
PacMags’ Fitfluencers
Never heard of any of them. Probably says more about me & my status as a fatfluencer though.
I would like to announce the launch of my “nofluencers”. They are all average Joe’s/Jo’s like me who have never come close to a sixpack and actively hate people who instagram their food. They’ve tried Acaii maybe once and it was like having a sorbet for breakfast resulting in the classic 1/2 hour later normal breakfast.
It’s an effort to stifle the laughter. Is there a buck in the cynicfluencer biz? Quick, someone call the dude with a PhD who did the Witchery Men lost/found jacket campaign, I’m sure he’d have a hot-take on this!
Mahketing, gawd. Fads, spivs, and chancers with an unshakable belief that $$$ = validation; endless confounding entertainment.