Seven West Media launches Foodiful, naming Woolworths as its exclusive retail partner

Miranda Ward

July 29, 2016 2:59

Seven West Media is targeting NewsLifeMedia’s Taste.com.au with the launch of its digital food destination foodiful.com.au.

Similar to Taste.com.au which works with Coles, Foodiful has partnered exclusively with Woolworths.

The website aims to address the ‘what’s for dinner?’ dilemma with a mix of menus, planning options and and an online shopping component.

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Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.

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Foodiful Pacific Magazines publishing Woolworths

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