Pacific Magazines launches in-house content agency
Pacific Magazines has launched an in-house branded content and marketing agency, led by former Saatchi & Saatchi Sydney boss, Simone Bartley.
Known as Eve, the new agency is part of Pacific Magazines’ wider plans to provide a full service offering to clients. It will be available to the wider client base of Seven West Media, should it be required.
The team (L-R): Rebecca Alexander-Head, Malcolm Miller, Simone Bartley and Andrew Cameron
Don’t they already have one called Pacific+ and that outfit called Red or something?
Curious to see how this offering plays out. I wonder what kind of clients will use this service ? Surely national advertisers demand independence of strategy and marketing capability. Will Eve make recommendations to use non-Seven West owned properties.
Is Eve a profit centre ? Ie are they competing with other strategy agencies ? Or is this just value added service to big advertisers of SWM. Will be curious to see how the numbers/ business model works.
I’m a skeptic, but good luck ! Hope I’m wrong.
Pacific Innovations ( Pac Mags in-house content agency ) made and influenced a few dollars back in the day, can’t see why it wouldn’t work again with the right team.