Pacific Magazines launches websites for Women’s Health and Men’s Health

Pacific Magazines has continued with its digital rollout with the launch websites for Women’s Health and Men’s Health.

The launch of the digital products follows on from the decision by the publisher to bring its digital assets in-house at the end of March.

The new partnership with Yahoo7, the company previously responsible for the magazine publisher’s digital assets, sees Pac Mags oversee creative, content and overall digital managements of its websites while Yahoo7 is responsible for providing in-stream native display advertising.

Peter Zavecz, CEO, Pacific Magazines, said in a statement: “The teams have worked exceptionally hard over the last month to deliver on our ambitious commitment to launch 12 new sites by the end of June. These mobile first, data optimised digital products have set new benchmarks with the audience and commercial partner reaction and daily traffic to date exceeding all expectations.”