Pacific Magazines, Punkee, Vice and Momentum Media execs complete Publish conference line up
The secrets behind the phenomenal early success of Gen Z publisher Punkee’s video strategy and the most robust measurement metrics will be discussed in the content marketing stream at the upcoming Publish conference.
Punkee, which launched just four months ago, has caught the zeitgeist with its low-fi tongue-in-cheek round ups of The Bachelor and The Bachelorette, which have amassed 12m views across platforms for the Junkee Media title.
Editor-in-chief Tom Pitney will give a presentation deep-diving on how it is creating, distributing and monetising this video content across a range of platforms.