Pack & Send sends clear message to competitors in new campaign

A new campaign for Pack & Send has taken a swipe at rival service Australia Post in a new ad.

The campaign, created by Big River Creative, features a Pied Piper character who is joined throughout the commercial by others who arrive at Pack & Send, the most notable a barrister leaving a red-and-white branded “Package Office” which bares quite a likeness to Australia Post.

Jeff Hawkins, creative director of Big River Creative said: “We used the journey of our flautist to introduce the broad range of customers Pack & Send serves and the variety of items they want to send from A to B. The music was important to set the tone for the campaign and represent the Pack & Send brand.”