PacMags launches Bike magazine
Pacific Magazines has launched a new magazine aimed at cycling enthusiasts.
Called Bike, the quartlerly title is being produced by the same team behind Australian Men’s Health; it will be edited by former Men’s Health editor Bruce Ritchie.
The magazine – licensed through Rodale International – will be priced at $9.95 and goes on sale in supermarkets and newsagents nationally from Monday 21 January.
It is being positioned as a title geared towards improving every aspect of road cycling – from fitness to skills, nutrition and knowledge.
Hard to see how Bike can fail. A strong brand pedigree from Rodale, excellent positioning a la Men’s Health as ‘lifestyle mag for bike riders’, extensive cross-promotion via MH and WH, and one of the country’s best editors (Bruce Ritchie) in the saddle (yes, I couldn’t resist at least one obvious pun!).
Although I – like all sane minded individuals – despise cyclists, this is a very good idea.
Looking forward to the Interviews and the articles…
“How to facilitate the biggest fraud in sporting history and make millions’
How to administer EPO
10 ways to mix and match lycra
Does my bum look big in this?
Where to find the best Soy Latte
Get your Free leg waxing kit in issue one
6 months max……
Cycling’s the new golf for 40+ midlife crisis prone men. So it should work, in so much as it’s going to have a pretty affluent audience. I’ve always wondered how those “running” magazines fill their pages each month, so if they can do it, it should be a ride in the park for Bike.
Huh…
Launching a new magazine to a niche audience
A different strategy to EVERY other publisher. Perhaps they would also looking into bringing back ‘video shops’ this FY too….
… not as much as all sane cyclists despise people named Dwayne. Was the ‘D’ a typo on the birth certificate … maybe a stutter or a mumble?
@ Cyclist. Lighten up a bit, mate. It was a joke. And to try and make light of someone with a “stutter” doesn’t say much about you as a person.
Just as mining has been a growth sector in the b2b market, bikes and cycling seems to be the growth sector in the b2c market – with several magazines and sites now reaching this niche audience.
MediaScope lists 9 magazines and/or websites directly reaching a bicycling market with some further brands reaching extreme fitness and triathlon audiences.
You can see these media options listed here – http://www.mediascope.com.au/a.....-bicycling
Why not “Bicycling” like the US edition?
Good luck, going to be very tough to get readers and ad revenue.