PacMags launches first iPad play with Men’s Health

Tim Burrowes

July 12, 2012 10:12

Pacific Magazines today entered the tablet publishing market with the launch of its first iPad app for the August issue of Men’s Health.

Creative director David Ashford said: “We know our readers love our exercise routines, for example, so we can now show the full range of movement through animation. Add to that bespoke elements like a format-friendly contents page and a personal workout log, and I think we’ve created something that will really excite readers looking for their favourite magazine in digital form.”

In addition to the editorial content of the August print issue, the Men’s Health app also features behind-the-scenes footage of its cover shoot with swimmer James Magnussen.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

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3 COMMENTS

Richard 12 Jul 12

Excellent APP, beats others in the market hands down and a great addition to any smart phone exercise, health routine

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Dustin 16 Jul 12

Be very interested to see the numbers on this. I’m guessing it will be tiny. How many people own iPads in Australia? Divide that by two for male audience and you have a pretty small market.

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Tim 6 Aug 12

The Australian MensHealth iPad app has been the top grossing iPad app in the Australian iTunes store – Health and Fitness category for is first 2 weeks since launch..

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