BMF’s media director Paddy Douneen departs

Paddy Douneen, the media director at BMF, has left the agency to start up his own consultancy.

Photon, BMF’s owner, told Mumbrella that Douneen’s departure would not impact the agency’s ambitions to create a full service media department.

Matt Melhuish, Photon’s head of Australian agencies, said: “Paddy leaving BMF is his decision, and we wish him well. We’re still exploring exciting media ventures. Watch this space.”

BMF’s media operation will be run by head of planning Gareth Cooper and planner Marie Agudera, with whom Douneen worked closely as “the holy trinity for all things channel and media”.