Palau Pledge, The Block and blockchain take centre stage at the Mumbrella MSIX conference

July 18, 2018 10:31

Host/Havas CEO, Laura Aldington, and ECD, Seamus Higgins, will reveal the inner workings of multi-award winning campaign Palau Pledge at the Mumbrella MSIX conference in Sydney on November 9.

Aldington and Higgins will detail the strategy behind the award-winning Palau Pledge

The pair will share the story behind the campaign which attempted to solve an environmental issue in the tiny Pacific Island nation of Palau, where tourists outnumber locals eight to one. The campaign ended up taking home three Cannes Lion Grand Prix and a D&AD Black Pencil.

Also joining the MSIX lineup is executive producer of The Block, Julian Cress. The TV series is one of the strongest performing regular series on Australian commercial TV and will soon return to the Nine for its latest season.

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Damian Francis

I take care of the operations and subscription content at Unmade. I was previously head of content at Mumbrella and prior to that, editor of AdNews. I have been a journalist since 2004.