Panasonic creates GM marketing role to drive consumer electronics brands

Tim Burrowes

March 1, 2010 1:26

Panasonic Australia has promoted Richard Tassone, national channel sales manager, to the new role of GM of marketing for its consumer electronics group.

Paul Reid, director, consumer electronics group, said Tassone has been brought in to provide “strategic leadership” to its product marketing team across all its consumer electronics product categories including its Viera brand, Blu-ray, home theatre, Lumix, air conditioning and home appliances.

Tassone’s vacated role is being filled by Grant Sforcina, previously state sales manager, South Australia.

Sforcina will work with Steve Sutherland, national sales operations manager, to develop sales strategies for Panasonic’s consumer electronics group business nationally.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.