Pandora extends social experience with Facebook timeline app
Pandora has announced it is expanding its partnership with Facebook.
The announcement:
Pandora, the leading internet radio service, today announced it is making it easier than ever for more than 200 million registered users to discover and share music they love with friends, by extending its partnership with Facebook through a new Timeline App. The enhanced sharing capability makes the Pandora social experience even more personalised by allowing listeners on both mobile and web to automatically publish their music activity to their Facebook Timeline and curate their musical identity within the Music section for timeline.
Pandora Chief Technology Officer and EVP of Product, Tom Conrad said, “Music is a central part of many people’s lives and at Pandora we recognise that it can be both an intensely personal experience and a highly social experience. For those who want to share, Pandora’s new timeline app serves as another platform for music exposure and discovery, which benefits listeners, artists and advertisers. With Facebook’s recent addition of the Music section for timeline, we’re now offering personalised social sharing experiences for every type of listener.”