Pandora radio targets older demographic

The  managing director of Pandora Radio Jane Huxley says the streaming radio service is aiming at the older demographic in its Australian audience.

The former publisher of Fairfax Digital said the online music site, which recently reached the 200 million user milestone in the US, was seeing a strong take up in users over the age of 60.

“One thing that is really interesting is the number of people in the 60+ category,” said Huxley.  

“I get emails from people in their 70s…  and the emails are like I’m listening to such and such — insert band from the 1940s — and this was the soundtrack of my youth. It’s fun doing customer service where almost without exception the customer service all of the emails make me smile.”