Paramount ANZ, Samba TV unite to help advertisers reach omniscreen audiences

September 20, 2022 8:52

Paramount Australia and New Zealand (ANZ) and Samba TV have today entered into a partnership enabling advertisers to reach TV audiences across every screen and achieve deduplicated incremental reach across Paramount’s premium and differentiated digital programming inventory.

The strategic partnership will use Samba TV’s measurement technology to provide advertisers with a more accurate and holistic understanding of television viewership across any device, channel and platform, including broadcast, linear and streaming.

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

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