Paramount ANZ’s new commercial strategy to partner with tech as it launches new ad capability

September 13, 2022 9:56

“Dynamic video advertising aligns to our strategy at Paramount of creating a robust marketing platform that delivers meaningful results for brands on connected TV, the biggest screen in the house, Paramount ANZ, director, digital advertising strategy & product, Shani Kugenthiran told Mumbrella on Tuesday.

“Our commercial strategy is about partnering with leading technology businesses that allow us to adapt and innovate at speed and this strategic partnership with KERV Interactive demonstrates this commitment,” she added.

The companies have collaborated to launch a global-first ad product providing optimisation for brands and net-new pathways for audiences to connect, engage and shop.

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

Topics

ad offering Dynamic Video Advertising Product KERV Interactive Marika Roque Paramount Shani Kugenthiran

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Paramount ANZ’s new commercial strategy to partner with tech as it launches new ad capability

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