Paramount Australia and Magnite partner to offer programmatic access to Paramount+ inventory

Paramount Australia will use Magnite’s technology to offer “programmatic access to Paramount+’s premium streaming TV inventory in Australia for the first time”.

The announcement:

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Subscribe

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.