Paramount CEO stokes rumours of Warner Bros Discovery takeover

The head of the newly merged Paramount Skydance has refused to deny his company is looking to buy Warner Bros Discovery, saying “you need more content to yield more engagement”.

David Ellison is chief executive officer of Paramount Skydance, which was formed in August, after Skydance Media — which Ellison co-founded in 2006 — bought Paramount’s parent company National Amusement in a deal worth A$13 billion.

The merged company has a market value of A$42.7 billion. Last month, the Wall Street Journal reported that Paramount was looking to buy Warner Bros Discovery, a deal that would bring Paramount, HBO, DC Comics, CNN, MTV, CBS, and numerous other networks and studios under the one roof. Due to WBD not owning any broadcast licences (which is different to owning TV networks, like CNN) the deal wouldn’t require FCC approval, which would speed up any potential merger.

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