Paramount+ seals new global partnership deal with Formula 1

Streaming service Paramount+ has partnered with Formula 1 globally for the 2023-24 season, with promotional spots across races around the world, including the Melbourne Grand Prix.

The partnership will see series and movies on Paramount+ made available in Fan Zone areas and celebrities making real-life appearances.

During practice ahead of the F1 Grand Prix of Australia at Albert Park Grand Prix Circuit on March 31, 2023 in Melbourne, Australia

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Subscribe

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.