Parents urged to donate adult childrens’ board money in Kids Under Cover campaign
Not-for-profit youth homelessness charity Kids Under Cover is encouraging parents to charge their adult children to board in their homes, with the money to go to charity.
The initiative was put together by creative agency Hardhat and aims to provide a ‘fun, simple way’ for parents to approach responsibility and privilege.
https://www.youtube.com/watch?v=SylC9i_f7s0
