Parks and Wildlife offers island giveaway to drive events
The National Parks and Wildlife Service has launched a campaign giving away one of Sydney’s picturesque harbour islands for a day in a bid to drive awareness of national parks as events venues.
The unusual campaign aimed at events promoters, and marketing, creative and advertising agencies, is urging people to enter with creative ideas about how they would use free reign on an island for the day.
A spokesperson for the NPWS said national parks properties often flew under the radar as events venues or places where creative visions could be brought to life.
“There is limited awareness of the availability of viable event sites within our 850 national parks,” the spokesperson said.
Great idea with possibly the worst most off brand art direction I’ve seen. The islands are wonderlands full of discovery. Not Bondi beach clubs.
Wow eye catching campaign great to see the government thinking outside of the box.
also the video doesn’t say anything about where to enter and there’s no info about it on their website…
You are able to enter the competition via the promotional website:
http://www.winanislandforaday.com.au
Where do you enter the competition?
You are able to enter the competition via the promotional website:
http://www.winanislandforaday.com.au
Excellent to see someone having the balls to widen the marketing strategy of these stunning locations. Take note other event spaces!
Amazing idea.