Party ads focus on the new
Labor and the Liberal Party have both launched election ads centring on the word new and featuring the respective party leaders.
Labor’s ad – A New Way – features PM Kevin Rudd addressing the camera about what the party stands for and urging supporters to volunteer to help in the coming campaign.
And the Liberal Party ad – New Hope – features images of young people, scientists and families along with a voiceover from Tony Abbott.
Great campaign line. It has real creative legs going into the next month political hoopla…
A New Way… To stab your party mates in the back and take control.
A New Way… To over promise and under deliver.
A New Way… To propel the country into an economic black hole.
Brilliant!
That last shot of Abbott in the ad – it’s a Derek Zoolander doppelganger
No Hope … if you vote for Tony Abbott.