Pat Cummins named as brand ambassador for Prime Video
Australian cricket captain Pat Cummins is now a Prime Video brand ambassador.
The announcement:
Prime Video today announced that global cricket superstar and Australian captain Pat Cummins has joined Prime Video as its newest brand ambassador. Considered the world’s No.1 ranked bowler, Cummins has led the Australian side across Test, ODI and T20 cricket under a flawless captaincy, as showcased in Prime Video’s biggest documentary franchise in Australia, The Test Season 1 – 3, as well as Prime Video’s live and exclusive broadcast of all ICC competitions. Now, Cummins will herald his love of sport, movies and entertainment as a Prime Video ambassador until 2027.
Announced at Prime Video’s Primeville immersive pop-up experience @ SXSW Sydney, Cummins appeared alongside several home grown and international stars from some of Prime Video’s hit titles – including former Women’s Australian Cricket Captain and Prime Video Ambassador Meg Lanning, The Office Australia cast (Felicity Ward, Edith Poor, Steen Raskopoulos, Shari Sebbens, Josh Thomson, Zoe Terakes), Leah Purcell from The Lost Flowers of Alice Hart, and Lincoln Younes from Last King of the Cross, – showcasing the breadth of Prime Video’s entertainment offering. In addition to being an expert spokesperson for Prime Video’s upcoming ICC World Cup coverage, Cummins will also front Prime Video’s upcoming above the line brand campaign.
“It’s incredibly exciting to be able to extend the relationship with Prime Video beyond cricket and The Test documentary series.” said Pat Cummins. “Diving into a new show or movie – whether it be binging Clarkson’s Farm, and the All or Nothing sport documentary series, or watching live sport – is one of my favourite ways to unwind away from the cricket pitch. I am looking forward to working with Prime Video team as an official brand ambassador.”
“Pat Cummins is undeniably one of the most well-respected leaders and cricket players in the world, and we are elated to welcome him to Prime Video as an official ambassador,” said Hwei Loke, head of Prime Video Australia and New Zealand. “Pat is a shining light of cricket in Australia and as a lover of live sport and entertainment, his role as ambassador is a perfect fit for Prime as we continue to expand our offerings across both live sport and entertainment.”
Prime Video exclusively holds the Australian live broadcast rights for ICC cricket events for the next four years. Cricket fans across Australia have exclusive access to all matches in every tournament of elite ICC competition, including the ICC Women’s T20 World Cup streaming now, which is at no extra cost to a Prime membership and is available as part of new customers’ free 30-day trial. Prime Video also presents exclusive global coverage of 66 regular-season NBA games and 30 regular-season WNBA games, while the NFL Game Pass (NFL GP) is available on Prime Video as an add-on subscription in Australia.
Since 2019, Prime Video has commissioned 30 Amazon Originals in Australia — The Test S1-S3, LOL: Last One Laughing Australia with Rebel Wilson, a series of 10 stand-up comedy specials, Back to the Rafters, Luxe Listings Sydney S1 -S3, The Moth Effect, Making Their Mark, Warriors on the Field, Kick Like Tayla, award-winning, feature-length documentary Burning, Head Above Water, Class of ’07, Deadloch, The Lost Flowers of Alice Hart, the lifestyle special Hugh van Cuylenburg: G.E.M, a series of five stand-up comedy specials, Hot Potato: The Story of the Wiggles, Neighbours, Five Blind Dates, Dance Life, the upcoming The Office, The Narrow Road to the Deep North,Top End Bub and Deadloch S2.
Prime members in Australia will be able to watch all live ICC competition matches anywhere and anytime on their Prime Video app for smart TVs, mobile devices, Fire TV, Fire TV stick, Fire tablets, Apple TV, and stream online. In the Prime Video app, Prime Video customers can download matches on their mobile devices and tablets and watch anywhere offline at no additional cost.
Prime Video is available in Australia at no extra cost to a Prime membership. New customers can find out more at www.primevideo.com and subscribe to a free 30-day trial.
Source: Wildcard TGI
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