Path 51 announces five new clients and TV attribution tool

Advertising platform Path 51 has announced five new client wins including 7-Eleven, Open Universities Australia, Now Finance, Mortgage Choice and NAB.

The wins come shortly after the platform launched its TV attribution tool, allowing advertisers to automatically see how a radio or TV ad affects digital outcomes.

Larcey said: ““When 90% of consumers were on their second screens during TV ad breaks, something had to be done.”