Paul Binikos joins HERO to strengthen Sydney team

February 6, 2025 9:15

Former VML client lead, Paul Binikos, has joined independent agency HERO to strengthen the Sydney leadership team.

Joining as the agency’s new Sydney-based head of client services, Binikos brings over 20 years of industry experience to the role – including gigs at TBWA, DDB, and Mirium. Most recently, he spent a year as client lead at VML.

Binikos said he was inspired by “the HERO philosophy” of “turning brands into heroes” – whereby the agency integrates all channels and disciplines through the application of data and creativity.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.