Carat investment chief Paul Brooks named managing director of Dentsu Aegis’ Amplifi division
Dentsu Aegis Network has promoted Carat’s chief investment officer Paul Brooks to the position of managing director of investment and partnerships of Amplifi, the Group’s media investment arm.
The newly created role will see Brooks report to the CEO of Amplifi & Performance, Matt Crook while Alex Pekish, Andrew Reid and Kerry Fyans will continue to lead in their respective key pillars of the investment division.
“Having worked closely with Paul, he was an obvious choice for this role,” said Crook.
“Paul has strong relationships with clients and media partners as well as a keen understanding of required technology and infrastructure partnerships to ensure Amplifi will deliver on its ambitious goals for our clients for 2015 and beyond.
Congrats on the gig Brooksi! Shame about that shirt though…
Great work Brooksie. One of the true good guys of the business.
Nice one Brooksy. Congratulations.
I am confused by all the titles in the industry. Is this role one that oversees buying from the media for Carat clients or the one that generates revenue from the media for Aegis?
More smoke and mirrors from media agency holding group in-house PR.
Is it just me or are they all as bad as one another?
Group M, Omnicom, Vivaki, Amplifi, Magna Global etc…they’re all just big trading buckets that pool client budgets to extract similar discounts off meaningless media owner rate cards; use trading technology to process millions of transactions with some supposed degree of accuracy and efficiency; employ young, ambitious screen jockeys at low salaries who burn out quickly and often; and then they appear to clip the ticket at every stage of the journey.
Struggling to see a unique proposition anywhere here….