Paul Gilbert to lead OMD’s social media offering

Tim Burrowes

December 12, 2011 12:40

OMD has appointed a boss for its social media offering OMD Word.

Paul Gilbert was previously running a social media agency he founded called We Manage Social. The agency appears to now be defunct, with its website no longer online.

According to the OMD announcement: “Gilbert brings with him over 11 years of digital media and new media experience within the Australian market place, working across a wide range of industry sectors including retail, FMCG, telecoms, finance and TV broadcasting. With a passion for the changing media landscape Gilbert has managed and developed digital media teams focused on creating unique content and ensuring clients successfully leverage their products, services and brand across all new and emerging channels.”

Before We Manage Social, Gilbert was head of digital at troubled digital operation Hyro. he was also head of new media and sports management agency IMG, and technologies director at the now defunct digital agency NetX.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.