Paul Jackson on how Smoothfm can leapfrog 2GB to become Sydney’s top station
Nova Entertainment’s reputation for consistency was cemented further in the third survey of 2021, and Paul Jackson joins Mumbrella’s Zanda Wilson to break down the results and chat about the impact of present and future marketing campaigns on the ratings.
The third GfK radio ratings survey of 2021 threw up few surprises for Nova Entertainment, which has developed a reputation as one of the most consistent performers among Australia’s big three radio networks.
The latest survey also comes after a recent marketing campaign for the Nova Network in which it revived the classic ‘Nova Boy’ character, but it’s the result for Smoothfm in Sydney that’s a key standout for the network.
Smooth 95.3 is no stranger to being the #1 FM station in Sydney, but with a 1.5 percentage point gain to 10.8%, coupled with a 1.7 point downward turn for 2GB, Smooth is now eyeing the summit of the overall ratings.
