Paul Sigaloff to follow Ed Harrison to Yahoo!7 as commercial director

Screen Shot 2013-12-12 at 8.50.55 AMFairfax general manager digital and national sales director Paul Sigaloff is leaving the company to take up the commercial director role at Yahoo!7.

Sigaloff, who has been Ed Harrison’s number two for a number of years, is to take the role of commercial director at the digital joint venture, which became open in August when Damon Scarr departed for Adobe.

Harrison was yesterday confirmed as the new CEO of the joint venture between Seven West and Yahoo! and expected to take over the company in mid-2014 after serving out his non-compete clause.

“We’ve lost two senior sales guys and we will replace them with two more senior sales guys,” said one Fairfax insider, “It’s the normal commercial rough and tumble. We’re pretty relaxed about it.”

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