Pay TV industry celebrates marketing efforts to promote its platform

Marketing efforts to promote subscription television have been recognised at the eighth annual ASTRA Industry Excellence Awards with promotions for Wentworth taking two accolades and Foxtel Play winning the prize for technology.

The Australian Subscription Television and Radio Association (ASTRA) presented ten awards to recognise the best promotions, use of technology, marketing and advertising campaigns for subscription TV.

A total of 37 entries had been submitted by pay TV channels, operators, production houses, media, advertising and creative agencies. And a panel of 52 judges in Foxtel’s senior ranks selected the winners based on the strength of the campaign strategy, implementation, results and creativity.