PayPal hires former Westpac marketing boss to drive growth as it launches fresh campaign

May 3, 2016 3:30

Herlihy: new PayPal marketing director for Australia

Elaine Herlihy, the former head of marketing and brand at Westpac, has joined PayPal as marketing director for Australia.

The announcement of the new marketing lead for the payments business in Australia coincides with the launch of its latest campaign, New Money, which debuted at the Superbowl in the US earlier this year.

Herlihy has a strong pedigree in financial services marketing having also worked with BT Financial Group and Reuters.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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