PayPal’s Kris Kringle site: It’s the lack of thought that counts
PayPal has launched a campaign for a website that makes it easier to find gifts for colleagues as Kris Kringle season approaches.
The site, called Instakringle, is targeted at various office types, from the ‘gentlemanly bikie socialite’ to the ‘elegant corporate extrovert’.
It’s being promoted via a series of online videos, press, radio ads, digital office and café screens in CBD locations across Australia, as well as online banners for desktop, tablet and mobile.
Fun idea, but when I tested it for a “Girly Fashionable Socialite” a remote control car and sega racing track set were amongst the gift options…so more than a little off!