Peazie kicks goals with Facebook AFL game

Social media and technology start up Peazie has worked with Collingwood to create a Facebook game for the club.

The announcement:

Social media marketing start-up Peazie has developed the AFL’s first social game of its kind on Facebook for the Collingwood Football Club, with more than 5,000 users participating in Magpie Shoot-out in the first week alone. The custom-made application challenges users to put their goal kicking skills to the test from six different locations on a virtual football field and against 12 weather conditions, including rain and wind.

Magpie Shoot-out gives users the option to play against AFL stars, as well as Facebook friends, and has high visibility on users’ Facebook walls, further increasing the application’s reach.