Pedestrian and Libra bring back Dolly Doctor as part of #BloodNormal campaign
Pedestrian has partnered with Libra to launch DM Doctor, a revival of the Dolly Doctor format which sees readers ask sexual health, body, and dating questions to be answered by a health professional.
The initiative will run for three months, and serves to amplify Libra’s #BloodNormal campaign in Australia, which rejects the trope of using blue liquid to demonstrate a pad or tampon’s absorbency by using a more realistic red liquid.
Dolly Doctor was in a time before Google and social media when that was the only place to get such info. Now kids just google it.
And dont you think it matters where they land when they google it? Better it be for a positive campaign like this than on WebMD and think their Period is a sign of cancer….
Don’t tell me how to period Susan!
#notmysusan
Know your audience Susan. You obviously haven’t seen how popular Libra’s ‘Ask Gemmah’ is.